Promotion and Exhibition: Evaluation

In conclusion, there are many different ways in which businesses and individuals can promote and exhibit their companies and brands. The methods in which you can advertise have evolved as time has gone on, and the world has become more digital. It is now very easy to create advertisements to promote and exhibit, but at the same time, there is more and more companies doing the exact same thing, and so the market is very fierce, and only the best adverts win.

In terms of the adverts I created, I am overall, pretty happy. I think that my web banners could have been a lot more creative, and perhaps I should have created different variations for the different social media pages, as the target audiences will slightly differ between them all. I think in the long term I will also alter the channel trailer, as I produce better content, as well as look to shorten it to around 2 minutes instead of almost 4. I should possibly have actually printed a business card, as well as some of the merchandise, but in terms of the business card, I don't really think what I am aiming to do, will involve much use of giving business cards out, as I want to be independent and create my own content for myself.

I have learned a lot from this assignment, and look forward to developing my own company and brand in the future, as well as creating new ways to promote and exhibit my new media forms. I have learned that you can create good media, including videos and products, but if they are not promoted well, or exhibited in a professional manner, it doesn't matter how good the product is, as not many people will try it or buy it. As soon as the company/ brand starts a trend and becomes recognizable, the promotion and exhibitions should carry on becoming bigger and better for the new and upcoming products, so it looks like your company/ brand never stop growing. Having a good public relationship is also very important, so creating an image where it looks like the company cares about the community is also very important.